What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007

  1. What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
  2. What is your assessment of the long-term attractiveness and competitive strength of the industries represented in Kraft Foods’ business portfolio?
  3. What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods’ business units look like?
  4. Does Kraft Foods’ portfolio exhibit good strategic fit? What value-chain match-ups do you see?
  5. What is your overall evaluation of Kraft Foods’ corporate strategy and planned restructuring in 2012? What evidence and/or reasons support a conclusion that Kraft Foods’ shareholders will or will not benefit from the spinoff of the company’s North American grocery business?
  6. What actions do you recommend that Kraft Foods management take to improve the company’s performance and boost shareholder value after the spinoff of its North American grocery business?