Skip to content
- Where will you go to find your target audience?
- What will you do to gauge social media activity of your target audience? (e.g. if it’s Twitter, you may use TweetDeck to set up a series of keyword searches. If it’s a blog, you may scan Technorati for blog activity on a specific topic. Etc.)
- What specific things will you listen for? (e.g. for Market Motive, you may decide to listen on Twitter for people mentioning Internet marketing training)
- What are your expectations/goals for each tool in the campaign?
- What are you calls to action in each tool?
