This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company(fedEx) and country ( Philippines )
In your paper,
Executive Summary
- Summarize the rationale of your plan.
- Remember that this is the marketing team’s sales pitch for the company entering the new country.
Environmental Analysis
- Analyze the environmental situation of your mentor company in the global arena.
- Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy
- Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
- Discuss your market entry strategy, including export selling and sourcing activities, if any.
- Explain the environmental/sustainability factors.
Specific Plans and Strategies
- Explain your competitive advantages strategies to compete against five industry forces.
- Formulate the 4Ps:
- product and brands
- Hint: Refer to your Week 4 Product Branding discussion forum.
- price
- place
- promotion with a special focus on digital media and integrated marketing communication (IMC)
- product and brands
- Include the SWOT for your company in a grid with color and include sustainability.
- Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
- Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Corporate Social Responsibility (CSR)