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segmentation

For this assignment, you will prepare a presentation which describes market segmentation methods and target market. Please save your presentation in .ppt o

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Overview: For this assignment, you will prepare a presentation which describes market segmentation methods and target market. Please save your presentation in .ppt or .pptx format.  Please follow the instructions below. Be sure to utilize proper APA formatting.Refer to the APA Resources folder in the “Student Resources” area on our course menu. Instructions: In Module … Read more

Prior to beginning this discussion, please read Chapter 7: Segmentation, Targeting, and Positioning. Global marketers must know whether a standardized or

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Prior to beginning this discussion, please read Chapter 7: Segmentation, Targeting, and Positioning. Global marketers must know whether a standardized or an adapted marketing mix is required to best serve consumer wants and needs. By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global … Read more