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Your quest to purchase a new car begins with an identification of the factors important to you. As you conduct a search of cars that rate high o

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Your quest to purchase a new car begins with an identification of the factors important to you. As you conduct a search of cars that rate high on those factors, you collect evidence and try to understand the extent of that evidence. A report that suggests a certain make and model of automobile has high … Read more

Discuss a recent complex purchase decision that you made. Describe how the BCOS model applies to your product or service choice. Remember to use

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   In a presentation, discuss a recent complex purchase decision that you made. Describe how the BCOS model applies to your product or service choice. Remember to use either speaker notes for what you’d say if you were presenting in person or submit a voiceover PowerPoint. DirectionsYour presentation should include a minimum of 5-6 but … Read more

When you decide to purchase a new car, you first decide what is important to you. If mileage and dependability are the important factors, you w

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When you decide to purchase a new car, you first decide what is important to you. If mileage and dependability are the important factors, you will search for data focused more on these factors and less on color options and sound systems. The same holds true when searching for research evidence to guide your clinical … Read more

Provide an example of a recent purchase experience in which you were dissatisfied because the firm’s Marketing Mix did not meet your expectations. Indicate h

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Provide an example of a recent purchase experience in which you were dissatisfied because the firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations. Be sure to explain whether your expectations were formed based on the firm’s promotion or something else. Finally, how would you advise the firm … Read more