Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC). This includes a clearly stated MESSAGE

Guidelines Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC). This includes a clearly stated MESSAGE that is consistently communicated to your stakeholders. Your promotional effort should: Demonstrate an appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet and social media, … Read more

Recommend a strategy to position and promote the new product. What promotional mix would you recommend for your company’s product? Would you recomm

Week 7: Final Draft* Promotional Strategy Recommend a strategy to position and promote the new product. What promotional mix would you recommend for your company’s product? Would you recommend using a push strategy, a pull strategy, or a mix of both to promote your company’s product? Who or what are the competitors for your company’s … Read more

Paper 4: Promotional Marketing? For this fourth assignment, continue to build off your last three papers. Please provide at least a 500-word?Marketing Plan f

Paper 4: Promotional Marketing  For this fourth assignment, continue to build off your last three papers. Please provide at least a 500-word Marketing Plan for your promotional strategy.     Based on your first three papers, determine how you will reach your customers as a business so they buy your product. As it is a requirement that you … Read more