Based on the ‘Popshop Live: Streaming E-Commerce for Gen-Z’ video case. A discussion of channels or place as a marketing strategy that companies use to bring
Based on the “Popshop Live: Streaming E-Commerce for Gen-Z” video case. A discussion of channels or place as a marketing strategy that companies use to bring their products to customers. Discuss the following: Which environmental factors drove Popshop to select an e-commerce channel? Do you believe “live-streaming shopping” can complement a brick-and-mortar channel? Identify … Read more