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marriott

Imagine?you are a project manager for a large hospitality firm (for example, Marriott International) who will be in charge of the firm?s HQ office relocatio

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Imagine you are a project manager for a large hospitality firm (for example, Marriott International) who will be in charge of the firm’s HQ office relocation. You have been asked to speak to the HR staff about the move, as many of them have very little understanding of project management. Also, they are fearful that this … Read more

Using information from the Marriott International web site answer the following questions:

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Market Segmentation and Customer Value Proposition: Marriott offers customers an array of lodging choices and services. Using information from the Marriott International web site answer the following questions: How has Marriott segmented the customer market? How do the primary customer group Marriott is targeting vary among the different brands? 2.What is the “customer value proposition” … Read more