Critically discuss the influences of culture and advertising cappeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.

critically discuss the influences of culture and advertising cappeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies. Q2 ) Using suitable examples and relevant theoretical underpinning support, critically discuss three advantages and three disadvantages of adopting a standardization international integrated marketing communications strategy for a brand competing in … Read more

critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.

critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies. Q2 ) Using suitable examples and relevant theoretical underpinning support, critically discuss three advantages and three disadvantages of adopting a standardization international integrated marketing communications strategy for a brand competing in … Read more

Choose two organisational theory perspectives and critically evaluate how each contributes a different understanding of sustainability within organisations.

Individual perspectives produce different types of knowledge. Choose two organisational theory perspectives and critically evaluate how each contributes a different understanding of sustainability within organisations.