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Segment a market to identify the target customer of your company’s product. Which three types of primary research do you think would be most

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Insights and Segmentation Segment a market to identify the target customer of your company’s product. Which three types of primary research do you think would be most effective for your company’s product and why, and what ethical implications may exist for the types of primary research you recommend? Who is the target customer for your … Read more

For this discussion, imagine yourself as the CIO of an engineering and software development company that has federal, military, and civilian customers. You m

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For this discussion, imagine yourself as the CIO of an engineering and software development company that has federal, military, and civilian customers. You must ensure that all your company’s information, as well as data exchanged with your customers, is properly encrypted using known, accepted standards. Select the encryption component from a major standard, such as … Read more

Using the same company you selected in Week 2, analyze the company’s financial management practices in cash and investment management. Did t

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Using the same company you selected in Week 2, analyze the company’s financial management practices in cash and investment management. Did their practices demonstrate a conservative, aggressive, or balanced approach toward liquidity and investment? Explain why you characterized their approach as you did. In your response, consider how emerging technologies, AI, and/or the principles presented … Read more

As team lead in a company, you have been asked to recruit employees to participate in a charitable event. This could be a charity walk or race,

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Persuasive Messaging After reading Chapter 11, complete the following assignment and post it in the forum.  As team lead in a company, you have been asked to recruit employees to participate in a charitable event. This could be a charity walk or race, an event, a participation in community action. Using https://www.canva.com/, create a flyer … Read more

You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. The vice president o

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Competencies In this project, you will demonstrate your mastery of the following competencies: Analyze internal and external business environments Recommend short-term and long-term strategic focuses Communicate strategy to a variety of audiences Scenario You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. The vice … Read more

Identify an IMC campaign for your mentor company FEDEX Choose at least four examples of that campaign across different types of media (e.g.,

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Part 1 In your assignment, Identify an IMC campaign for your mentor company FEDEX Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.). Choose at least one print and one digital media source. Provide a copy of the image … Read more

Because of a new product line, your company’s sales over the last few months have increased significantly. As a result, the amount of cash hel

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Answer the following questions: Because of a new product line, your company’s sales over the last few months have increased significantly. As a result, the amount of cash held by the company has increased to levels never experienced before. An evaluation by the company’s financial staff concludes that the company is holding too much cash. … Read more

The CK&M Company manufactures a robotic vacuum called the Robo2000. The company sells the vacuum to discount stores throughout the country. Th

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The CK&M Company manufactures a robotic vacuum called the Robo2000. The company sells the vacuum to discount stores throughout the country. The Robo2000 is a basic robotic vacuum with a remote and is significantly less expensive than the robotic vacuum that requires a smartphone and app offered by the competitor, Stone Manufacturing. Furthermore, CK&M has … Read more

Using the same company you selected in Week 2, briefly summarize the highlights and objectives of the organization’s capital budgeting plan as presented in t

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 Using the same company you selected in Week 2, briefly summarize the highlights and objectives of the organization’s capital budgeting plan as presented in the most recent annual report. Does the stated capital budgeting strategy make sense in light of its strategic goals, risk tolerance, and mission? How effective do you predict these investments will … Read more