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channels

Based on the ‘Popshop Live: Streaming E-Commerce for Gen-Z’ video case. A discussion of channels or place as a marketing strategy that companies use to bring

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   Based on the “Popshop Live: Streaming E-Commerce for Gen-Z” video case. A discussion of channels or place as a marketing strategy that companies use to bring their products to customers. Discuss the following: Which environmental factors drove Popshop to select an e-commerce channel? Do you believe “live-streaming shopping” can complement a brick-and-mortar channel? Identify … Read more

Which communication channels did each company use?

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  Write a 1,750- to 2,100-word paper in which you compare the effectiveness of each company’s marketing communication channels and tools to achieve desired branding and positioning. Which communication channels did each company use? Which communication tools did they use in each channel? How was it effective or ineffective for each company? How did you … Read more