Share your initial thoughts on what brand means to you. How do brands impact your spending decisions? Choose one of your favorite brands from an industry s

Discussion 1 Share your initial thoughts on what brand means to you. How do brands impact your spending decisions? Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions. When making a purchasing decision, is the brand important to you? What about the brand … Read more

Identify the principal competitors and their brands and evaluate how they use the key principles and practices of marketing to differentiate their offerings and achieve competitive advantage

chocolate market—-identify the principal competitors and their brands and evaluate how they use the key principles and practices of marketing to differentiate their offerings and achieve competitive advantage