1. Should Eli hire an external advertising agency for the campaign, or perform most of the tasks in-house? Why?
2. If an external agency is chosen, what relevant experiences would be most helpful to Eli and Dinty Moore? If most
of the work should be performed in-house, what skills and experiences should DInty Moore have in-house?
3. What types of advertising planning and research should be conducted to identify Dinty Moore’s most loyal
customers and potential new customers?