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- Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels.
- Identify the three (3) most influential channel participants for the retailer that you selected.
- Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
- Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation.
- Research a new technology that will aid in communication between marketing channels that may eliminate conflict and power in the marketing channel.
- Research how the marketing channel for your selected retailer is designed. Critique the design of the marketing channel for your selected retailer.
- Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
