1. Please submit your Word document in APA format using the attached TEMPLATE to SUBMIT ASSIGNMENTS (U3 IP). Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment. NOTE: template is a .docx file and will need to be uploaded as a self-executing zip file
2. Go to the Group Discussion Board. Create a Discussion Thread for yourself and COPY AND PASTE the Unit 3 Individual Project so that you may receive critique from your group in Unit 4.
- Interpret the essentials and processes of new product development.
- Compose ideas for test marketing, product introduction, and commercialization of new products to market.
- Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
- Predict and understand the leveraging of brand as a sustainable competitive a