- Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
- Recommend a new marketing mix strategy based on any weakness(es) you discovered.
- Examine the company’s current positioning strategy.
- Determine whether or not to change that strategy.
- Identify any considerations to be used when building or maintaining the brand or customer loyalty.
- Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.
