| Determine the type of research method you will employ. Discuss the relevance of Data Mining in this research. |
10
|
| Identify the steps in the Marketing Research Process you will execute. |
10
|
| Discuss the Buyer Behaviors driving the B2C and B2B markets. |
15
|
| Outline the Consumer Decision Making Process for the WBC product you have identified in Module 1. |
10
|
| Discuss the factors that are affecting the B2C and B2B consumer behaviors. |
20
|
| Compare the various Market Segmentation Concepts, which could be used to identify a potential market niche. |
10
|
| Explain the Segmentation process and potential Segmentation Strategies for the WBC product. |
10
|
| Make a logical selection of the best target segment after careful consideration. |
5
|
| Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of |
