| Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection. |
30
|
| Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product. |
30
|
| Examine and select which of the Sales Promotions you will use for this product. |
30
|
| Select the Direct Marketing activities you will employ. |
20
|
| Identify the role of Public Relations and how it will be utilized to promote your product. |
20
|
| Describe the Branding Strategy you will use for your product. |
15
|
| Discuss how Emotional Branding will be used. |
15
|
| Explore possible Brand Extensions for the product. |
15
|
| Analyze the Global opportunities present for this product and the challenges it will face in the global market. |
15
|
| Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan. |
30
|
| Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix. |
30
|
| Include a “Careers in Marketing” section described above. |
10
|
| Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4) |
