Draw the “bricks and mortar” process stages by which traditional CDs are created, distributed, and sold in retail stores. How does each player make money? “Bricks and Mortar” refers to the traditional physical retail format vs. e-commerce/online retailing. This process begins with the sourcing of raw materials all the way to delivering the CD to a physical retail location (as opposed to online retailer) and ultimately the sale to the customer.
2. Draw the process stages for creating and downloading music today. How does each player make money?
3. Compare and contrast the approaches in the previous two questions.
4. Compare the role of operations in each of these approaches.
