Discuss the ad strategy most used by this brand and its effectiveness in reaching its target audience. How conspicuously were Maslow’s needs integrated within the ad?
Include a summary of the images and branding messages used in the ads and determine the feasibility of persuading or informing viewers about the product. If the ads were comparative, define the strategy used to employ this type of ad and discuss the effectiveness of comparison between the products. If the ads were persuasive, discuss what methods were used to gain the attention of the viewer such as celebrity use, etc. If the ads were informative, detail what information was presented and how. Discuss whether the ad included sufficient information necessary for viewers to walk away with meaningful knowledge about the product.
Referring to Chapter 5, indicate which cognitive learning models you think the companies were trying to employ in the
