Discuss some of the failures of Kodak’s senior management team and name three key initiatives that they could have had in place to avoid a Chapter 11 filing.
- Do Internet research about R&D and discuss the importance of this critical business unit to consumer product companies. Ex.>R&D to stay competitive
- Discuss your thoughts on how you think Kodak lost its competitive advantage. What are your (3) recommendations as the company comes out of Chapter 11 and moves forward? Include a mini media campaign that incorporates Social Media to help market Kodak through the new year (2016-17’).