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- In 2-3 pages, discuss who you think the target market is for Alvin and the Chipmuncks.
- Describe how they can find out what their target customers are looking for in merchandise related to the tour.
- Discuss the factors that affect the prices of tickets and merchandise.
- What strategies can be used to increase ticket sales? How can they translate the popularity of the group and their songs into attendance at concerts?
- What strategies can be used to increase merchandise sales, from the standpoint of both the product selection and promotion during the concert?
