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- Consider the Rhetorical Triangle here. Who is the speaker? Who is the audience? What is the message? (This last one would be a summary of his main ideas.)
- Describe Jobs’ ethos. What credibility did he have with the audience before he even walked in? What credibility did he build with the audience as he delivered the speech?
- What was the occasion? Did that make the audience more open to his message or less open?
- What was he trying to accomplish with the message? Was he effective? In other words, did he accomplish what he set out to do?
- Consider the four lines of argument here.
- Can you identify any examples of logos used? Were they effective for this audience on this occasion?
- Can you identify any examples of ethos?
- Can you identify any examples of pathos?
- Can you identify any examples of kairos?
