Based on the “Popshop Live: Streaming E-Commerce for Gen-Z” video case. A discussion of channels or place as a marketing strategy that companies use to bring their products to customers.
Discuss the following:
- Which environmental factors drove Popshop to select an e-commerce channel?
- Do you believe “live-streaming shopping” can complement a brick-and-mortar channel?
- Identify a multichannel company. Explain the drivers of each channel. Could this company’s channels be improved? Explain your answer.
Submission, APA, 2 paragraphs