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- Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
- Develop an organizational mission statement, and forecast performance goals using your situational analysis.
- Design a marketing strategy based upon your objectives.
- Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
- Develop a written summary and specific recommendations for the implementation of your plan.
