Develop contingency planning elements for the new product or service offering and any related strategies.

Create an Executive Summary of no more than 350 words.
Incorporate the Situational Analysis (Week 3).
Incorporate the Market Growth Potential and Competitive Analysis (Week 3).
Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4).
Incorporate the Marketing Communications Plan – including media selection, discussion of reach and frequency, and costs (Week 5).
Calculate the financial information (including forecasting demand, break-even analysis, sales, promotional budget, and marketing expenses for three years by quarter).
Develop the intended marketing objectives for Year1, Year2, and Year3.
Project the implementation milestones.
Develop evaluation and control metrics and methodology to measure marketing and product performance.
Develop contingency planning elements for the new product or service offering and any related strategies.
Describe any potential legal or ethical considerations that may arise during the implementation of the New Product Launch Marketing Plan either domestically or internationally.