his provides your rationale as to why the company should pursue this product.
You will need atL
What is the customer benefit(s)?
What is the customer value?
What is the size of the opportunity?
Why will the customer buy?
Strategic Fit—25 points
Does this concept fit the corporate strategy, business unit product line? Why?
Forecast—20 points
Consider the revenue and unit estimates (5 years).
Consider the cost estimate, effects of learning curve.
Consider the capital requirement (ROI based on 10-year life).
Project Plan—25 points
What is required to get this concept developed and tested?
Consider timing issues and potential roadblocks.