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What kind of public relations efforts does this company engage in?

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  • What kind of public relations efforts does this company engage in?
  • Does this company ever use sales promotions such as coupons, giving away free samples, etc.?
  • Does this company use personal selling at all? If so, did you ever deal with one of this company’s salespersons when you purchased their product?
  • Does this company use direct marketing? For example, do they send out emails to customers? Or use telemarketing?