Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.

June 4, 2016 by joyce

What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the text) on the topic?
What are the conclusions and recommendations?
Critique the article.