| extermine the potential product distribution channels. |
15
|
| Identify the Length and Width of the different distribution channel choices. |
10
|
| Discuss the advantages/ disadvantages of the Vertical and Horizontal channel methods. Identify any potential conflicts. |
15
|
| Examine the Communication Process for the product. Create a guideline for each of the Communication Process elements that will aid promotion development. |
20
|
| Analyze the promotion activities as they relate to each of the stages of the Product Life Cycle for this product. |
20
|
| Evaluate the Push & Pull promotion techniques for this product. |
10
|
| Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references. |
