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Discuss this in terms of the core benefits, actual products, & augmented products; What is the market for the product?

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  1. What is the company selling?

Discuss this in terms of the core benefits, actual products, & augmented products.

  1. What is the market for the product?
  2. What segment is the product targeting?
  3. What segment, targeting and positioning recommendation would you make?
  4. Is the product a fad or here to stay? Discuss.
  5. What could help the company avoid a premature decline of this product?